LONDON
223 Metal Box Factory
30 Great Guildford St
London, SE1 0HS
–
+44 20 8065 5490
[email protected]
NEW YORK
180 Varick
Suite 1018
New York City 10014
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+1 212 254 0120
[email protected]
Latest Insights

Why Asking the “Wrong” Question Is Important: Help Your Brand Empathize with Consumers

To innovate, don’t ask consumers what they want – empathize with them by asking unexpected questions. Learn from 3 iconic brands that do this well.

Sam Wilkes, Creative Director

What Big Themes and Extremes Will We See Post-Covid?

In a post-covid world, how will consumers relate to convenience, wellness, and experiences? Explore how these consumer trends could affect your brand.

Emily Cristoforis, Director of Strategy

The Post-Covid Party Is Coming—Get Your Brand On the Guest List

As we look forward to celebrating a post-Covid world, how will your brand stand out? Read our ebook to learn post-pandemic marketing strategies.

Who Are You Talking To? The Art of Gender-Neutral Branding

The consumer packaged goods (CPG) industry was once obsessed with carving its audience into neat pockets and profiles — gender,…

Sam Wilkes, Creative Director

Where worlds collide
and sparks fly

From the streets of London to the alleys of New York • From the streets of London to the alleys of New York • From the streets of London to the alleys of New York •
From the streets of London to the alleys of New York • From the streets of London to the alleys of New York • From the streets of London to the alleys of New York •

With studios in London and New York, Vault49 brings together diverse creative minds to work with ambitious clients. We’re a collective of strategists, designers and artists with the skills to transform brands and businesses. We do it through unexpected ideas that energize brands.

Since the beginning, we’ve found our muse at street level. We think true creative thinking comes only from wide research and authentic inspiration. From real people and real lives. We make it our job to understand cultures, technologies and trends. It’s the intricacies and nuances that make us tick, and give the brands we work with the advantage.

Thinking like entrepreneurs and experimenting like artists, we make ownable worlds that cut through and connect. We create brand experiences that make people stop, look and care.

The results speak for themselves.

WHAT PEOPLE HAVE TO SAY

“Vault49 is the most talented agency I have ever worked with. After seven years, helping take one company public and launching three new brands, our work is only just beginning. I trust their expertise and enjoy our partnership immensely.”
HOWARD LERMAN
CEO, YEXT

OUR PRINCIPLES

Brands are like people. Complex personalities with dynamic interactions. We work towards a big idea and use it to inspire every touchpoint within a coherent 360º brand experience.

Four principles guide our work…

Back Alley Insights
We get our inspiration on the ground. We talk to real customers and look at how the category works in real life. Our strategy work is up-close and personal.
Packaging with Purpose
Packaging is where products connect with customers – in their hands and homes. We make the pack a brand experience that goes beyond a bottle or a box.
Street Art Rawness
Disruptive art is in our DNA. Which means we’re dedicated to experimenting and in touch with our media. We understand the rules and enjoy breaking them when we need to.
Motion-Based Shareability
We create own-able worlds for brands that connect with customers. That involves bringing brand assets to life online and in motion, bridging physical and digital experiences.

Our blended
expertise

EXPERTISE

Working across disciplines and channels makes our work stronger – it’s how the sparks fly. Our diverse team has both deep expertise and blurred boundaries.

01 Research

02 Strategy

03Naming

04Digital Experience

05Environments

06Point of Sale

07Brand Identity

08Packaging Design

09Out of Home [OOH]

10Creative Labs

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