Most brands are very protective of their brand assets, but this can limit creativity. Learn which brand assets can be used flexibly to powerful effect.

The unboxing experience is a key moment for brands to connect with consumers. Follow these tips to delight your customers with your packaging campaign.

At Vault49, we believe that the development of the creative brief should be a collaborative process between agency and client. This article outlines how you can be the best client collaborator and provides tips on how to produce the absolute best creative brief.

Limited edition packaging helps brands reach new audiences. Learn how our limited edition strategy helps brands achieve both short-term and long-term gains.