LONDON
223 Metal Box Factory
30 Great Guildford St
London, SE1 0HS
–
+44 20 8065 5490
[email protected]
NEW YORK
180 Varick
Suite 1018
New York City 10014
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+1 212 254 0120
[email protected]
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How Brands Can Communicate Flavor Through Design

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Vibrant illustration featuring different fruit and flaor ingredients from around the world

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Dynascore

MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT •
MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT •

World’s first dynamic music engine

It’s tough for videographers to craft a video with audio. First comes finding a decent track, and painstakingly editing it to synch it with the content. Then doing it over and over again, and again and again, while you work to get to the final cut.

Dynascore makes life simpler. It enables you to easily—and almost magically—compose, edit and swap out high-quality tracks that perfectly and automatically sync with your video. And the tracks themselves? Royalty-free with unrestricted usage, so you can create a custom, reconstructible track for mere pennies. It’s like having your own personal composer.

Dynascore is a play on “Dynamic Scoring,” a nod to doing away with prehistoric methods that have frustrated videographers for ages. It allows you to hatch the perfect track—one that fits your video and can be easily adjusted along the way. And it gets rid of the licensing and file structure issues that have been a pain since the dawn of the stock music age.

MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT •
MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT • MAKING STOCK MUSIC EXTINCT •

 

 

We used a black and white design language to communicate sophisticated tech made simple, and to balance Dynascore’s pro-grade benefits with the brand’s playful charm. We created a logo that resembles a dinosaur, a badge of honor that highlights the app’s ability to do away with prehistoric ways of working.

 

To show the benefits of the innovative yet user-friendly search functionality of the app, and its almost limitless library, we created colorful, scroll-stopping ads that combine playful copy with the application’s search tag design.

 

 

 

The visual identity marries seamlessly with the simplicity of Dynascore’s user interface. The curved spine of the dinosaur’s back in the logo is mirrored in the app interface as the interactive component that the user can manipulate to customize their soundtrack. This iconic white line is also brought to life through additional supporting illustrations across other touchpoints, creating a holistic brand experience.

 

 

The brand, launched at the Stock Music Extinction Event in April 2021, brought to life the capabilities of a brand new app and generated plenty of excitement about Dynascore and the way it will usher in a brand new age of working for video editors.

 

 

Vault49 Expertise
Vault49 is trailblazing a new standard for dynamic brand design and the team is simply outstanding. Both Dynascore and Vault49 are charting new territory and I couldn’t ask for a more inspired and fearless partner into the future.
HOWARD LERMAN
WONDER CEO & CHAIRMAN

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EA FIFA 2021

Welcome to the Ratings Collective

The launch of FIFA Ratings Collective energized the vibrant and vocal global fanbase. 280 million impressions were generated in the first week alone, which was 9x more than the FIFA 20 release.

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