Shifting perceptions from its stoner halo to a viable wellness solution, into mainstream brands and premium offerings, and integrating into our daily lives, the Cannabis category has exploded.
Join Vault49’s Leigh Chandler, Partner & Creative Director, and Nicole Prefer, Strategy Director, in a live conversation exploring the broader consumer and cultural trends that have driven category growth to date, and hear their predictions for what’s next in Cannabis.
Topics and questions explored in this webinar will include:
Wellness: The medicinal, natural and “better for you” benefits of Cannabis – as a standalone product and as an ingredient – fit neatly within the booming wellness space. How will these benefits be communicated, and how will the role of Cannabis evolve within the ever-expanding wellness industry?
Everyday Lifestyle: As it becomes more mainstream and widely distributed, the novelty of the Cannabis category will inevitably soften. Leigh and Nicole look at the potential for Cannabis to be seamlessly woven into our day-to-day lives.
Experience Luxe: In every category there’s always a value play, but there’s also opportunity to elevate with a premium offer. What will the high-end and luxury aspect of Cannabis look like?
After the presentation, Leigh and Nicole will take questions from the audience – come join us!
The Future of Cannabis
When? Tuesday, May 31, 2022
What time? 09:30-10:30 PDT / 12:30-13:30 EDT / 17:30-18:30 BST
Format: 45 minutes live presentation + 15 minutes Q&A
Where? Online via Zoom. A link will be emailed to registered participants prior to the event.
Who should attend? Brand and Marketing Managers seeking actionable trends and insights, both in and out of the cannabis category. Plus anyone else interested in exploring these topics, trends and the category further.