The Future of Cannabis


Cannabis is buzz-worthy right now.

Since the first states legalized recreational use in 2012, Cannabis has reached global sales of $37 billion in 2021 and is projected to grow to $57 billion over the next five years.

But what has fueled this growth, and what’s next for this booming category?

With increased legalization and distribution, Cannabis is moving away from its stoner halo and into something more acceptable, associated with quality, wellness, and even premium. And as usage becomes more nomalized, a whole new category has been emerging – and with it, an array of brands and products.

In our recent ‘The Future of Cannabis’ webinar, we explored the macro cultural trends that have influenced category growth. Identifying shifts in consumer behavior, product innovation, retail, and experiential opportunities, we also shared our predictions for the future of the category.

Full of insights, trends, and inspiration for people working in and out of the category, we’ve made a recording of the webinar available for anyone who missed it the first time around – all you need to do is fill in the form below to watch it back:

Register to watch ‘The Future of Cannabis’ webinar