The Joy of Fall
Vault49 was approached to develop a new Baileys limited edition to be launched in the Fall season. Our job was to design a pack that flew off the shelves like autumnal leaves, and to push the boundaries of the Baileys portfolio. We’re proud of the creative results and tremendous commercial success of Baileys Pumpkin Spice.
Spice sold out in all markets, generated 197MM impressions, and surpassed
KPIs by 300%